Director of Marketing – Life Science Instrumentation

Job Title

Director of Marketing – Life Science Instrumentation

Location

Any US city

Job Info

Seeking candidates passionate about marketing new technology, and able to adapt quickly in a fast paced “startup” environment.

Exciting opportunity to build a marketing team from the ground up – content, branding, digital, demand lead gen, etc. 

Key Responsibilities

  • Develop and execute marketing strategy for automation business unit, including brand development and marketing communications
  • Scale the marketing team to meet growth needs – responsible for hiring, training and mentoring a successful team
  • Conduct market analysis to identify challenges and opportunities
  • Create and implement customer engagement startegies
  • Lead customer segmentation to improve relevance and effectiveness of marketing programs
  • Represent company at scientific conferences, tradeshows, etc.
  • Effectively collaborate with sales and operations leadership to ensure alignment of roadmap with business strategies.
  • Provide collateral for growth enablement of sales and support teams.

Qualifications

  • BS in Marketing or Life science discipline; advanced degree preferred
  • 5+ years successful marketing leadership experience in the biotech or life science industries
  • Track record of developing and implementing effective, consistent brand strategies
  • Experience and desire to build a world class team from the ground up
  • Experience tracking performance in a CRM (ideally Salesforce or Hubspot)
  • Ability to make decisions quickly and thrive in a dynamic, fast-growing startup environment
  • Inspires and motivates team members
  • Relentless focus on VOC and development relevant marketing solutions accordingly
  • Results oriented

    Compensation

    • Lucrative salary, equity and full benefits.
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